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The Anatomy of a Brand…VM Reveals What’s Behind Ours…

Choosing a name and imagery that represents a company’s or organization’s brand must be both a thoughtful, and strategic endeavor. Names/words, imagery, themes and even color are an introduction (or re-introduction) to your target market…aka, your world – which can [...]

By |2020-01-01T21:00:18-06:00December 30th, 2019|Categories: Advice, Branding, Illuminations Blog|Comments Off on The Anatomy of a Brand…VM Reveals What’s Behind Ours…

The Power Of No In Business

Whether you're a business owner, or work in sales, the word NO is a pivotal answer. There is power in it on both sides of this response-for the person (likely a business owner/CEO) who is able to make the decision and [...]

By |2020-01-02T07:33:40-06:00December 6th, 2017|Categories: Advice, Sales|Tags: , , , , , , , |Comments Off on The Power Of No In Business

If You Build A Website, Will They Come?

In today's fast paced digital world businesses know that to be successful you need a presence on the web. Many business owners have great websites constructed and then are often left frustrated that they are not seeing any significant benefit [...]

By |2018-02-18T08:32:50-06:00November 26th, 2017|Categories: Advice, Technology|Tags: , , , , , |Comments Off on If You Build A Website, Will They Come?

The Making of a CEO: From the Grass Roots to ‘Making It’

 When I founded my company, here is what I had: a laptop and a big idea. That was it. I grew up around entrepreneurs....my father, mother, aunts and uncles all owned small businesses - and I watched them, intently. I studied successful people [...]

By |2020-01-02T07:36:43-06:00October 29th, 2017|Categories: Advice|Tags: , , , , , , |Comments Off on The Making of a CEO: From the Grass Roots to ‘Making It’