Melanie

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About Melanie Santostefano

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So far Melanie Santostefano has created 4 blog entries.

The Value of the ‘Right’ Communications in Times of Tragedy and Crisis

Marketing Communications, Public Relations and Video Production. Tragedy and crisis have been at the forefront as of late - and with the 21st century communication superhighway at our fingertips, it is nearly impossible to ignore current events. Just [...]

By |2020-06-16T03:26:26-05:00June 1st, 2020|Categories: Illuminations Blog|Tags: , , , , , , |Comments Off on The Value of the ‘Right’ Communications in Times of Tragedy and Crisis

Leveraging LinkedIn Showcase Pages

Vicarious Multimedia creates content & manages showcase pages for clients. So, what are LinkedIn Showcase Pages? These are niche pages that derive from a company page that provide an opportunity to promote specific products or services, or communicate [...]

By |2020-01-02T07:32:13-06:00January 1st, 2020|Categories: Branding, Illuminations Blog, Social Media|Tags: , |Comments Off on Leveraging LinkedIn Showcase Pages

The Anatomy of a Brand…VM Reveals What’s Behind Ours…

Choosing a name and imagery that represents a company’s or organization’s brand must be both a thoughtful, and strategic endeavor. Names/words, imagery, themes and even color are an introduction (or re-introduction) to your target market…aka, your world – which can [...]

By |2020-01-01T21:00:18-06:00December 30th, 2019|Categories: Advice, Branding, Illuminations Blog|Comments Off on The Anatomy of a Brand…VM Reveals What’s Behind Ours…